Effective date: September 1, 2026 · Last updated: September 1, 2026
Plain summary. FrontlinePros texts back the callers your shop doesn't answer, from a line dedicated to your business that names your shop in the first message. You keep your number and your phone company. You can switch it off whenever you like. You are responsible for what your business says to your customers — including the messages sent on your behalf — and for holding up your end of the law on texting.
These Terms of Service ("Terms") are a binding agreement between ApexElement LLC, a limited liability company registered in Florida ("FrontlinePros", "we", "us"), and the business that subscribes to the service ("you", "Subscriber"). By creating an account, activating call forwarding to our service, or using FrontlinePros, you accept these Terms. If you are accepting on behalf of a company, you confirm you have authority to bind it.
FrontlinePros detects a call to your business number that goes unanswered — your carrier forwards the unanswered call to the FrontlinePros line assigned to your business — and sends the caller a text message from that line, identifying your business by name. That line is assigned to your business and is not shared with any other subscriber. It exchanges a short series of messages to establish what equipment is involved and what the fault is, may request a photograph of the manufacturer's data plate, and delivers a job card summarising the enquiry to you.
The service is provided by automated systems, including machine-learning models.
You keep your existing business telephone number and your existing telephone company. Activation requires you to enable conditional call forwarding on your line, typically by dialling a short code we provide. You may disable it at any time using the corresponding code, which we will show you during setup.
You represent that you own or are authorised to use the telephone number you register with the service, and that you are permitted to send messages from it. You are responsible for any charges your carrier applies for call forwarding.
Messages sent by FrontlinePros go out from your business number and are, in law, messages from your business. This section matters.
You agree that you will:
You are responsible for the content of messages sent on your behalf and for the consequences of your use of the service. If your use of the service causes a claim against us — including a TCPA claim — section 12 (Indemnity) applies.
You must provide accurate registration information and keep it current. You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. Tell us promptly at hello@apexelement.ai if you suspect unauthorised access.
Information collected from your callers — their numbers, messages, photographs and job cards — is your business's customer data. As between you and us, you own it. You grant us a limited licence to process it solely to provide the service, to maintain and secure it, and to comply with law.
We will not use your customer data to market to your customers, and we will not sell it. Our handling of personal information is described in the Privacy Policy, which forms part of these Terms.
You are responsible for having a lawful basis to collect your customers' information and for your own privacy obligations to them.
We are accepting a limited number of founding members. If you are accepted as a founding member:
"Free for life" refers to the subscription fee for the registered number. It does not cover charges from your own telephone carrier, and it does not oblige us to operate the service in perpetuity (see section 14).
For subscribers who are not founding members, the fee is $49 per month per business number unless otherwise agreed in writing. Setup is free.
We aim to keep the service running continuously but we do not promise any specific uptime, and we provide the service without a service-level agreement. We may perform maintenance, and we will try to schedule disruptive work outside normal business hours where practical.
Support is provided by email at hello@apexelement.ai during normal business hours.
You will not, and will not permit anyone else to: reverse engineer, decompile or attempt to derive the source code of the service; resell, sublicense or provide the service to a third party without our written agreement; use the service to build a competing product; interfere with or place unreasonable load on our infrastructure; circumvent usage limits; or use the service in violation of any law or carrier requirement.
We may suspend or terminate your access immediately, without refund, if we reasonably believe you have breached this section or section 4, or if a carrier or regulator requires it.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL IMPLIED WARRANTIES INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.
WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT EVERY MISSED CALL WILL BE DETECTED, THAT EVERY MESSAGE WILL BE DELIVERED, OR THAT INFORMATION EXTRACTED FROM A PHOTOGRAPH OR A CUSTOMER'S DESCRIPTION WILL BE ACCURATE OR COMPLETE.
YOU ARE RESPONSIBLE FOR VERIFYING MODEL NUMBERS, SERIAL NUMBERS, ADDRESSES AND FAULT DESCRIPTIONS BEFORE RELYING ON THEM TO ORDER PARTS, QUOTE WORK, OR ATTEND A JOB.
You will defend, indemnify and hold harmless ApexElement LLC and its officers, employees and agents from and against any claim, demand, proceeding, loss, liability, damage, fine, penalty, cost or expense (including reasonable legal fees) arising out of or relating to: (a) your use of the service; (b) messages sent from your telephone number; (c) your breach of these Terms, including section 4; (d) your violation of the TCPA or any other law or carrier requirement; or (e) any dispute between you and one of your customers.
TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST BUSINESS, LOST CUSTOMERS OR MISSED JOBS, EVEN IF ADVISED OF THE POSSIBILITY.
OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED US DOLLARS ($100).
FOR FOUNDING MEMBERS WHO PAY NOTHING, OUR TOTAL AGGREGATE LIABILITY WILL NOT EXCEED ONE HUNDRED US DOLLARS ($100).
THESE LIMITS DO NOT APPLY TO YOUR INDEMNITY OBLIGATIONS UNDER SECTION 12, OR TO LIABILITY THAT CANNOT BE LIMITED BY LAW.
These Terms apply for as long as you use the service. You may terminate at any time by cancelling in your account or by writing to us, and by disabling call forwarding on your line.
We may terminate or suspend for breach as described above, and we may discontinue the service entirely on 30 days' notice, in which case we will refund any prepaid fees covering the period after termination.
On termination we will, on request made within 30 days, provide an export of your job cards. After that period we may delete your data in accordance with the Privacy Policy.
Sections 6, 11, 12, 13, 15 and 16 survive termination.
These Terms are governed by the laws of the State of Florida, without regard to conflict-of-laws rules. The parties submit to the exclusive jurisdiction of the state and federal courts located in Orange County, Florida.
Before filing any claim, the parties agree to attempt in good faith to resolve the dispute informally by written notice for at least thirty (30) days.
JURY TRIAL AND CLASS ACTION WAIVER. TO THE EXTENT PERMITTED BY LAW, EACH PARTY WAIVES ANY RIGHT TO A JURY TRIAL, AND AGREES THAT CLAIMS WILL BE BROUGHT ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS OR REPRESENTATIVE PROCEEDING.
ApexElement LLC — FrontlinePros
hello@apexelement.ai
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